Juan J. Nieva

Founder and CEO, NimboCDN

Juan J. Nieva

Systems engineer and founder of NimboCDN. More than twenty years in ecommerce.

At NimboCDN he works on images: the size, the format, how they reach each visitor. He writes every piece of this blog the way he runs the service — no number without a measurement behind it, no comparison without the competitor's own page quoted and dated.

When something cannot be verified first hand, the piece says so instead of rounding it into a claim. Measured here means something specific.

Image formats are compared at matched perceptual quality, scored with SSIMULACRA2, and never at the same quality number: a JPEG and an AVIF set to the same value are not the same picture, so their file sizes are not comparable either. Weight is measured on real storefronts that the piece names and dates — the platform study behind this blog covered 41 of them across 14 ecommerce platforms.

The tools published here run inside the visitor's own browser and never upload an image to any server, which is also why their results can be reproduced without asking anyone for permission. The sources are first hand or they are not used.

A competitor's price, limit or promise is quoted from that company's own page, with the date it was read, because a page can change tomorrow. Reviews and roundups are never a source.

A benchmark somebody else ran and published is not repeated here as if it were ours. When a number turns out to be wrong, the correction goes into the article with its date and its reason — never a quiet replacement.

The three languages of this site carry the same measurement: a translation never gets a different figure, and when a piece is updated, all three are updated together. That is the whole editorial policy of this site: a blog about measurement owes you the measurements.

Writes about

  • Image CDN
  • AVIF and WebP
  • WordPress
  • E-commerce performance

Published